Garys’ video reminded me of a conversation I had a couple of months ago with a perspective employer in Beijing. The conversation (which was flowing along quite nicely) came to a halt when the gentleman I was speaking to commented “I saw your profile on Facebook…you look like quite the party girl”. The rest of the conversation consisted of me giving vague ummm and ahhhh answers while I raked my brain trying to imagine what incriminating photos/comments/posts he could have seen on my profile.
Within roughly 30 seconds of putting the phone down, both my Facebook and MySpace pages had been privatised.
Luckily for me my pages are relatively tame. Although at the time the display pic didn’t scream professional it certainly wasn’t anything I would be upset if my mum saw. Even more luckily for me, this guy was cool. As a senior PR practitioner he was interested in social media and appreciated my amateur adoption of it. Their company has a Facebook group which I am now proud to be a part of.
While I agree with most of what Gary is saying in his clip, one point I take contention with is his argument that you cannot have multiple personalities. I would argue that we all have multiple personalities, or perhaps more accurately one mulifaceited personality. Different social situations act as forums to express different elements of our personalities. I am a different person around my friends to what I am when I visit my grandparents or when I am at work. I use different language, discuss different topics and wear different clothes.
I think what social media is doing is making it possible for these different personalities to cross over. What Gary is saying is that for the first time our friends/family/colleagues are able to get a fully rounded picture of our lives – not just one piece of our personality puzzle. We can now be judged (to a higher degree) as entire entities. The separation or distinction that divides our personalities is getting narrower. If an employer visits my MySpace profile they can see the type of person I am around my friends. At first the thought of an employer seeing this side of me was unsettling. However, the more I think about it the more comfortable I am with it.
If Jane happens to be tagged in a bikini on the beach that doesn’t mean that she views that as appropriate work attire. Any employer who comes to such a conclusion is not someone I would want to work for. If I was photographed at a club with my friends. So What! I am a grown woman and presumably it’s the weekend. If it’s 9-5 on Monday through Friday then yes…I see where an employer may take issue!
I found a quote by the wonderful Mitch Joel recently that sums up exactly how I have always approached my professional undertakings…”I treated every position I had as if I owned the company and it’s success (or failure) rested on my shoulders”. Maybe this sentiment isn’t apparent on my Facebook or MySpace page (however, there is certainly nothing to contradict it). Different online communities serve different purposes. If you want to see how I will conduct myself on a Saturday night out with my friends check out MySpace. If you want to see how I will behave in the office go to LinkedIn. If you want to see a complete picture of who I am – have a look at both.
There is no more security in obscurity. Facebook is mainstream. MySpace is mainstream. You are mainstream. Employers and perspective employers are going to look at your profile. Hopefully when they do see you in a less professional context they interpret it as having the work/life balance.
I like Gary’s point about good triumphing over evil. If you have posts up and down your page talking about how horrible your workplace is, how you should really get off Facebook and do some work, or how much you dislike your boss or colleagues then yes a perspective employer will probably (justifiably so) read into this as you being lazy, unproductive, and socially disruptive. They will hire someone else.
Seeing another side of a perspective employees personality is (in most cases) not a bad thing. Employment ads preach about the quest for diversity, ‘people persons’, and energetic people. People say they are these things…now an employer can check it out for themselves. Humans are social creatures, we like to express ourselves – obviously keep some things private- however I can’t imagine an employer who wants to hire an army of 100% all work/no play clones. I’m sorry, but if I am a recruiter and I go on to a potential candidates MySpace page and see nothing but a slide show of them slaving away in the office i am going to come to the conclusion that this person is a one-dimentional robot. If I go to their LinkedIn page and see some photos of them in a professional setting – then fine. DIFFERENT ONLINE COMMUNITIES SERVE DIFFERENT PURPOSES AND CATER TO DIFFERENT ELEMENTS OF OUR PERSONALITIES.
Employers have to understand that these social networking devices need to be viewed in context. Facebook and MySpace – I see as more social networks. I use Facebook strictly for friends. MySpace i’m slightly more liberal with. I’ll accept a ‘friend’ request if you are my friend, you are a family member that I like, you play music that I like, your profile is interesting, or you write me a nice note telling me why we should be connected. LinkedIn and Golden Key (honour society network) are different. They are professional. I wouldn’t dream of putting photos that were anything less then professional up on one of these networks.
People who are good are going to win…I’ll go one further and say people who are balanced – in the personal and professional - are going to win.
Today I opened my myspace page and made it public…so in an act of balanced shameless self-promotion:
So I’m back – and I have to admit I’m enjoying being a student again (2 days a week – bliss). I spent 2007 working, travelling, and learning a little about real life in the real world. 2008 is my honours year – Bachelor of Communication (Public Relations) (Honours).
Although I missed being a student (especially whilst working full time), I was worried that after taking a year out, I might find it difficult to go back to study. One week in, and I feel slightly overwhelmed by the workload…I think I underestimated the time commitment required outside of lectures and labs. However, right now I am fully energized and ready tackle the year ahead.
First impressions are that there is a strong focus on new media and social forms of media….much more so then in my bachelors degree. I guess it is a rapidly developing area. A lot has changed since 2006. New media has become much more popular to a mass, mainstream audience. Admittedly, I don’t have much experience in the virtual space (beyond facebook and listening to the occasional PR or Radio National podcast) but it’s definitely something I’m interested in exploring. I think new media is all about the breaking down of the mass into like-minded communities. This will be very important for PR as a discipline which is largely about segregating masses of people into publics and targeting your message at the appropriate group. Anyway – happy and excited to learn more about this.
I think another reason that I’m feeling positive about this year is the level of control I have over my studies. I can take it in whichever direction I please (although I’m not entirely sure which way I want to go yet). At first I was worried about this because it means a lot more ownership and responsibility, but I think I am surrounded by a very supportive group of people and lots of useful resources.
Don’t like the using Macs but I guess I’ll have to adapt – or get my laptop connected to the network.
The subjects are all really fascinating although I’m finding the Communication Revs readings very high level and challenging, unnecessarily overtechnical– but I’ll preserver. I think there is a really good energy in the Research Workshop. I like the Transient Spaces elective lecture content (very interesting in terms of social media) although I think the assessment task will be difficult. But, nothing that is rewarding in life comes easily. I think I’m going to learn some fantastic new skills around website creation and digital media from this elective and will be proud if I can achieve a high mark as it’s a little out of my comfort zone.
All the BComm Hons students have different backgrounds and interests, which is awesome. I think this will help me to think about communications more broadly, as opposed to purely from a PR perspective.
I’m looking forward to getting to know everyone and am optimistic about the year ahead!
Posted by Tess 
Posted by Tess 
Posted by Tess 